Communications Cost Indianapolis Revenue 
Idea Architects
DECEMBER 14, 2014
Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.
Achieve
SEPTEMBER 25, 2014
Retention takes effort, good communication and dedicated stewardship. Not only does donor retention cost less than acquiring new donors, but forming a donor relationship will increase the amount donated over time as the donor becomes more dedicated to the organization and its work. Marketing cost per donor. & Levis, B.
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