Association Adviser

JUNE 17, 2014

Regardless of your job title, you must become more efficient, more productive and more impactful about the issues that concern your industry or profession, said Robert L. Of course, no conversation about association careers would be complete without discussing ways to engage the up-and-coming members of your industry or profession.

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. ASQ’s Mason said that because members (and prospective members) can get so much valuable information online for free, associations have to find new ways to demonstrate their value. It’s cautious optimism at best.

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