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Association Brain Food: 12.15.23

Reid All About it

He saw the idea in action at the Social Media Market World conference. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Host: Volunteer Managers of Central Iowa Fri 12/15 at 4 p.m. Gen Z and subscriptions. More info/register. More info/register.

Iowa 256
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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member app. Member retention.

Strategy 272
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Digital Natives or Digital Immigrants: Who Should Lead the Social Media Charge for Your Association?

Portage Group

Whether you are doing it yourself, adding social media to the role of your marketing person or hiring a dedicated social media manager, here are five criteria to consider for this important role: 1. Strategy and Marketing Experience. Communication Skills. those over 25. Relationship-Building.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Association Brain Food Weekly: 6.18.21

Reid All About it

How to conquer communication debt aka email/message overwhelm. Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Hear the panel’s insights on the importance of media advocacy and how to effectively incorporate local media engagement into your association’s overall lobbying strategy.

LMS 369
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For Member Onboarding, Think Outside the Inbox

Associations Now

According to a 2018 new member engagement study [PDF] from Dynamic Benchmarking, LLC, and Kaiser Insights, LLC, association professionals said email was the top communications tool of choice to welcome members: 96 percent of respondents send at least one new-member email as soon as an individual clicks the join button.

Iowa 81
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Crisis Communication Planning Now Includes Social Technologies

Guilt by Association

A few days later, Jeremiah Owyang of Forrester sounded my wake-up call : Now that social technologies are becoming mainstream, do your crisis communications plans account for them? In the aftermath of September 11, I led a team that drafted a new crisis communications plan for the Massachusetts Medical Society. Your thoughts?