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Association Brain Food Weekly: 5.7.21

Reid All About it

Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown. Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Tonya Saunders, Principal, Washington Premier Group. Craft the Perfect Member Journey to Keep Your Members Engaged.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60
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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Do it ALL to reach ALL! ► July. (2).