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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

The biggest advantage to joint membership is that national and chapter dues are rolled together in one payment, and typically there’s a savings passed on to the member. There’s ongoing debate over whether members want bundled savings or the flexibility of a la carte options. Right now, NJSNA has about 3,500 members.