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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369
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Find More Meaning in Your Metrics

Associations Now

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., membership) sales. I view that as looking at total home runs, going back to the baseball stats.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ It creates more opportunities to reconnect with our members and prospects and to share what all our members are doing and why they should join this community.