Harley Davidson Stumbled Upon Community (And it Saved Them)
Higher Logic
DECEMBER 19, 2016
Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. People usually buy a product based on how they feel about it and who they associate it with. You could buy three Hondas for the price of one Harley.”.
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