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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. Why buy a MacBook Pro when there are many good PCs out there for half the price? You could buy three Hondas for the price of one Harley.”. Why Buy a Harley?