Harley Davidson Stumbled Upon Community (And it Saved Them)
Higher Logic
DECEMBER 19, 2016
Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. Why buy a MacBook Pro when there are many good PCs out there for half the price? Everyone in America thought Harleys were a piece of junk. Why Buy a Harley?
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