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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

DECEMBER 19, 2016

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. It’s because when you buy a Harley, you’re not just buying a motorcycle - you’re buying an experience, an identity and a ticket into their unique community.

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South Dakota Price Products America 120
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Association Brain Food: 10.7.22

Reid All About it

OCTOBER 7, 2022

The weekly list of free educational events and resources for the association community…. Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. Adult learning principles need more attention in the association community. Jargon-busting. CAE credits.

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