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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

Ryan Davis, CEO, CINC Systems Since Davis started with CINC almost three years ago, the company has tripled in size and introduced a number of powerful tech tools to better serve its community association management (CAM) customers. And those tools are, if you really think of it, put them into three buckets.

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