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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Have you struggled to find a balance between content and confidence in your writing? Association Management Challenge.

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Building a Facebook Presence

ChatterBachs

It’s time to figure out how to use the tool to create brand loyalists. Is it because there are 500 million people using the tool? An offer for exclusive and free content. Tips and tools. Using Facebook as a sales tool or a passive advertising medium will fail miserably. Decide why you want a Facebook page.

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.