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Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member retention. Zoom fatigue. More info/register.

Strategy 272
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Association Brain Food Weekly: 6.18.21

Reid All About it

Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Hear the panel’s insights on the importance of media advocacy and how to effectively incorporate local media engagement into your association’s overall lobbying strategy. Sue Ramsett, Vice President and General Manager, KWQC TV-6, Davenport, Iowa.

LMS 369
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For Member Onboarding, Think Outside the Inbox

Associations Now

She says it’s possible to reach new members in a variety of ways and argues a multi-pronged strategy works best for new-member onboarding. A lot of associations are developing new welcome strategies that make members feel part of something more special.”. The Iowa Lean Consortium took that approach last year.

Iowa 82
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Transportation Association: Drones Could Save Money and Time, Limit Drivers’ Headaches

Associations Now

The AASHTO study a lso revealed that using unmanned drones could result in huge cost savings. For example, on-the-ground bridge inspections cost as much as $4,600, divided between labor, lane closures, and equipment. Another 16 states are considering drones.

Iowa 40
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Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. Professionals who work in government remain critical for many associations, says Cindy Adams, president and CEO of the Iowa Society of CPAs. Complaints about the barrier to entry have been echoing around the Iowa statehouse.

Iowa 40