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Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. By being flexible with timing and destinations, planners can take full advantage of the current market to optimize their meetings and events and produce better results.”. Uncertainty plays a role.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. As an exhibitor, he noticed it was hard to get his product noticed among larger, more well-known fashion brands. “We look forward to developing this event and serving the unique needs of this very important media market.”