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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. So, how to get around dark social shares? Confused about marketing segmentation? — Keith R.

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21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40
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21 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40
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20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40