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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

As I was reading The Washington Post online earlier this week, I came across this headline: “ Smithsonian Makes Deal to Offer Online Courses.” Of course, it piqued my interest being that it falls under the umbrella of topics I cover in this blog. The courses will be targeted toward college-educated lifelong learners at a fee of $89.95

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The Market for Adult Lifelong Learning

Leading Learning

In a pre-pandemic article, Forbes reported that the adult learning services market in the United States, both online and offline, was about USD 10 billion as of 2016. While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it.