Potomac Core

OCTOBER 29, 2017

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. Host: DC Association Professional Book Club. Data Analytics and Member Engagement Scoring.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc.

Revenue 195

Revenue Committee Strategy Technology 195