Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Ninety percent of millennials send and receive messages from their phones, so a text message campaign can be very effective for reaching this group. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.