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5 Super Questions for Associations and Association Publications
SCD Group
FEBRUARY 24, 2013
This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. Here’s how I see this guiding associations: Are your events “live” or so scripted that they don’t seem relevant to your audience today? Gannett Co. unique visitors in December.
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