3 Fresh Content Ideas for Your Organization's Newsletter


Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. In fact, here are three fresh content ideas to try out in your organization’s newsletter: Association Views marketing

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Any entity can help you spread the word about your event.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Is it time for an event sponsorships makeover?

Aaron Wolowiec

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Do you have a three-tiered (platinum, gold, silver) event sponsorship offering?

Price 229

Case Study: Sponsorship Sales Success – Association Hustle Podcast Episode 221

Moery Company

Learn how The Moery Company helped a small event triple it’s sponsorship revenue in one year by applying those three steps. I want to tell you a real-life story about incredible growth at a small event. Again, small event but with good participation and good programming.

Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Emerging Market- Middle East.

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Promote events.

Team 161

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. presentations Marketing membership

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

Course 115

Four Community Newsletters You Need to Subscribe To

Higher Logic

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. CMX Hub Newsletter.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Events. Face to face: At stakeholder meetings, member events, or industry networking events. Advertising: In print media, inserts at events and online advertising.

Managing the Communications Plan for Your Association’s Virtual Event


By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event.

24+ Free Webinars for Nonprofits: October 2010

Wild Apricot

October 2010 is notable for the variety of topics in the free nonprofit webinars on schedule – both recurring events and special one-time opportunities for professional development. If you don’t find exactly the kind of training you’re looking for today, do check back here as the month goes on – any late-arriving webinar announcement will be added in the comments thread, below.

Association Marketing: They Said/We Said

Smooth The Path

E-Newsletter. Chapter Events. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Association Marketing

Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Increase event registration and participation. Use the community to advertise your events, whether they're virtual or in-person. Had to cancel your event due to the pandemic?

Association Field Report (March 23, 2020)

Moery Company

I just spoke with a client today about converting their face-to-face live event to an online series of webinars and live streaming events. Face-to-face events are going to come back. Business Practices association field report digital marketing online events webinars

Report 195

20+ Free Webinars for Nonprofits: September 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters

How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. The marketing power of social proof is turbo-charged when combined with social identity. Influencer social proof takes advantage of what marketers call the “halo effect.”

The Secret to Marketing Your Community: Show, Don't Tell

Higher Logic

Has your community become saturated with marketing messages that members are getting other places already? Does your organization have a newsletter? Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. The virtual event executed live will provide urgency and draw in a larger audience.

How To 344

Do You Have Inbred Conference Marketing?

Velvet Chainsaw

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing?

8 Tips to Create a More Inclusive Event

Associations Now

Even though this is something we have been talking about for several years now, it feels like it is finally coming to the forefront of people’s minds when it comes to events. To me this means we have to consciously and intentionally ensure that our events include all perspectives.

Tips 73

Association Events Can Learn from Amazon’s Disruption Model

Associations Now

Association events are poised for change. When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. As I listened to the speaker, I couldn’t help but think about association events. Is it a large market that is inefficient?

Price 81

The Top 5 Trends Event Planners Need to Pay Attention To

Associations Now

Planners need to be aware of and prepared for these issues affecting events the most today. From megatrends to MIT to Mary Meeker, here are the themes that I think will impact events the most in the next few years. The WeWork-ification of Events.

Member Engagement Through Content Marketing


Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing.

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

A Guide to the Association Market in China ? GrowGlobally.org


Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How to Find a Target Market. Market readiness.

A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. Next month, we’ll be discussing how to implement our marketing and communications plan.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). Peggy Hoffman, president of Mariner Management and Marketing, LLC. Kristen Parker, digital content manager, Event Garde.

What Makes a Marketing Email Go Viral?

Associations Now

A new study highlights the elements of viral marketing emails. Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus. “We

Daily Buzz: Host a “Member for a Day” Event

Associations Now

That’s why Colleen Bottorff from the MemberClicks blog suggests “Member for a Day” events. At your Member for a Day event, give prospects the chance to chat with current ones. The post Daily Buzz: Host a “Member for a Day” Event appeared first on Associations Now

The Influencer Marketing Tool That Made All The Difference

Association Success

The event was premised upon collaboration, and we were committed to the idea that the success of the summit would lie in the active participation of the attendees. This meant that we were not just promoting an event, but inviting people to become part of our knowledge-sharing community.

Tools 78

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

At a time when many association events have been postponed or canceled and much of the workforce in our country is now remote, your association must find ways to communicate with your important stakeholders, share your valuable content resources, and connect people and businesses in a meaningful way.

Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. Hinge Marketing.