Four Community Newsletters You Need to Subscribe To

Higher Logic

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. CMX Hub Newsletter.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Consider: Sharing event resources (i.e.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Is it time for an event sponsorships makeover?

Aaron Wolowiec

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Do you have a three-tiered (platinum, gold, silver) event sponsorship offering?

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Promote events.

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8 Tips to Create a More Inclusive Event

Associations Now

Even though this is something we have been talking about for several years now, it feels like it is finally coming to the forefront of people’s minds when it comes to events. To me this means we have to consciously and intentionally ensure that our events include all perspectives.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Events. Face to face: At stakeholder meetings, member events, or industry networking events. Advertising: In print media, inserts at events and online advertising.

Association Events Can Learn from Amazon’s Disruption Model

Associations Now

Association events are poised for change. When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. As I listened to the speaker, I couldn’t help but think about association events. Is it a large market that is inefficient?

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Editorial Calendar: Content Marketing Step 4


But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. © Thinkstock: iStock Collection.

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. presentations Marketing membership

Digital Marketing Design Lookbook 2016


In the Digital Marketing Design Lookbook we examine what takes an email design from good to great. Associations can often find newsletter design to be a challenge, with so much content to share it can get a bit cluttered. Let this lookbook inspire your digital marketing designs!

Daily Buzz: Host a “Member for a Day” Event

Associations Now

That’s why Colleen Bottorff from the MemberClicks blog suggests “Member for a Day” events. At your Member for a Day event, give prospects the chance to chat with current ones. The post Daily Buzz: Host a “Member for a Day” Event appeared first on Associations Now

Do You Have Inbred Conference Marketing?

Velvet Chainsaw

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing?

The Secret to Marketing Your Community: Show, Don't Tell

Higher Logic

Has your community become saturated with marketing messages that members are getting other places already? Does your organization have a newsletter? Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor.

Association Marketing: They Said/We Said

Smooth The Path

E-Newsletter. Chapter Events. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Association Marketing

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Emerging Market- Middle East.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

24+ Free Webinars for Nonprofits: October 2010

Wild Apricot

October 2010 is notable for the variety of topics in the free nonprofit webinars on schedule – both recurring events and special one-time opportunities for professional development. If you don’t find exactly the kind of training you’re looking for today, do check back here as the month goes on – any late-arriving webinar announcement will be added in the comments thread, below.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). Peggy Hoffman, president of Mariner Management and Marketing, LLC. Kristen Parker, digital content manager, Event Garde.

How to Get Your Customers to Sell and Market for You


Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Co-presenting at conferences and industry events. Customer Advocacy Marketing Strategy Generating Revenue Sales

How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. The marketing power of social proof is turbo-charged when combined with social identity. Influencer social proof takes advantage of what marketers call the “halo effect.”

A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. Next month, we’ll be discussing how to implement our marketing and communications plan.

20+ Free Webinars for Nonprofits: September 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters

What Makes a Marketing Email Go Viral?

Associations Now

A new study highlights the elements of viral marketing emails. Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus. “We

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns?

What Unsubscribers Can Teach an Email Marketer


Email marketers are fighting for that tiny second of attention in the inbox. Just like a lot of sales and marketing departments, we live and die by our sales funnel, which tells us what stage/status our prospects and clients are at.

Why Your Attendees Are Your Best Marketing Tools

Associations Now

Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other.

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Member Engagement Through Content Marketing


Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. Hinge Marketing.