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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Here It Is: Another Article About Millennials

Associations Now

If you’ve heard one story about those weird, wacky millennials, you’ve heard them all, right? Programmer Eric Bailey created a web browser extension to parody the heavy use of certain buzzwords like “millennials.” times that college students/millennials/”snake people” did the same thing in 2013.

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Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. Can't Be There?

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Thoughts on Adopting a Digital Mindset

SCD Group

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. And, the company doubled the size of its technology/digital staff.

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Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)

Associations Now

Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Rockford, the smallest city on the list, topped the charts on the speed front; Oklahoma City had the most reliable connections.

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Your Members’ Tech Comfort Level Matters

Associations Now

In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue. .

Detroit 40