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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. These types of associations are also more likely to recruit high-quality volunteers and see higher levels of membership retention, he says.