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Bananas! Event-Planning Takeaways from “Minions”
Associations Now
JULY 17, 2015
What if you offered a group of attendees (say, those who have attended for 15-plus years) a discount or access to a session where they get to meet an industry celebrity? Being leaderless leaves them all depressed, so one of them—Kevin—comes up with a plan. I actually gleaned four event-planning lessons from a children’s movie.
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