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Best Benefit Ever: Keep Your Skin in the Game

Associations Now

A state golfing association offers discounts on early-detection services for skin cancer, a disease that’s of particular concern for golfers, who spend their days out in the sun. What is it? Why it works: As much time as golfers spend outdoors, they have a higher chance of sunburn than most other folks do.

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3 Pitfalls to Avoid in Affinity Partnerships

Associations Now

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. Instead, you should carefully consider whether members find the vendor’s discounted product a nice benefit or a good deal. Affinity partnerships can be a boon for associations, but only if they’re done right.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Members gain advantages too, from discounted dues to access to more programs and services. If your association has a national-chapter setup, chances are good you’ve considered the idea of a joint membership model, which offers members a dual enrollment and might come with extra discounts or benefits. I love Big Macs. I always have.

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Tiny House Group Ramps Up Knowledge-Sharing, Advocacy to Boost Tiny Living

Associations Now

The new Tiny House Expert Community Online (ECO), operated by Brainsy, will feature a host of experts, from architects to carpenters to builders, who can answer questions in a forum-style format. The experts] are really discounting their time as a favor, as a gift to the tiny house community.”.

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Best Benefit Ever: Matching Workers With Auto Shops

Associations Now

The Alliance of Automotive Service Providers/New Jersey, an association representing auto repair shops and technicians, isn’t afraid to play employment matchmaker for its members. A lot of associations have a job board, but the Alliance of Automotive Service Providers/New Jersey (AASP/NJ) takes a different tactic.

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3 Pitfalls to Avoid in Affinity Partnerships

Associations Now

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. Instead, you should carefully consider whether members find the vendor’s discounted product a nice benefit or a good deal. Affinity partnerships can be a boon for associations, but only if they’re done right.