Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Today’s associations face unchartered challenges.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2017

This research will: Document which associations are developing and implementing content strategies. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Hear about the dramatic evolution of online learning. More info/register.

DC 150

DC Washington Tools Education 150