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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

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How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Write down the answers to these questions and any others that arise as part of a reference document for stakeholders. Stage 4: Recruiting.

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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Technology cuts both ways. Regular Association Adviser readers may have noticed a plethora of instapolls about technology recently. You just have to be ready to catch the wave when the wave comes.

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From the Corner Office: Rob Sumner, CAE, Esq.

Association Adviser

An association lawyer for nearly 20 years, Sumner has more than 24 years of experience in association management and has been an active member of the Georgia Society of Association Executives (GSAE) since 1981. At the very least, get some kind of licensing or assignment document in place for the content. That must have its advantages.