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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Taking the Mobile Event App Leap

Association Adviser

This app had the capacity for business card sharing, individual contact storage, meeting scheduling, social sharing and document uploading for each session. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. education—organic production—Friday sessions).

Georgia 60
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How to Design a Successful Mentoring Program

Association Adviser

For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Write down the answers to these questions and any others that arise as part of a reference document for stakeholders. Stage 1: Pre-Evaluation and Research. Stage 4: Recruiting.

How To 60
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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.