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Reduce Barriers to Entry

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

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Minnesota Recruiting Recruitment millennials 170
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Steal This Idea!

Spark Consulting

JANUARY 2, 2018

Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). Capital Area Food Bank (attracting Millennials). as an easy mechanism to count the number of times it’s been downloaded. CompTIA (campaigns).

Minnesota 150
Minnesota millennials Case Study Innovation 150
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