Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. The Dual Millennial Challenge. On the other side of the coin, CMAA also wants to draw millennials into clubs. According to the 2016 PWC U.S.

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millennials America eBook Member Engagement 100

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). . –

DC 225

DC Washington millennials Chicago 225

SCD Group

DECEMBER 2, 2013

Thirty-two percent of college-educated workers reported that they never found a job related to their college major. The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college.

Content 40

Content millennials eBook Sample 40

Association Briefings

DECEMBER 19, 2020

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. It’s collected using surveys, questionnaires, gated content, contests, etc. They expect it. Zero-party data is data that an association’s members and prospects proactively share with the organization.

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. It’s so spot on. More info/register. 1 CAE credit.

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eBook Social Media DC Content 46

.orgCommunity

FEBRUARY 25, 2019

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Shadow a member on the job for a day.

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Marketing Case Study eBook Social Media 68