Potomac Core

AUGUST 29, 2017

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. The organization is also launching an Industry customer survey to inform their members on current and emerging trends in food storage and logistics. Global Uncertainty is Not Going Away .

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

AUGUST 3, 2016

Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Traditional satisfaction surveys and focus groups won’t provide the data that your organization must have to build an effective engagement strategy. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

APRIL 26, 2017

Hearing endless staff reports and selling stuff is not where they are at anymore. Secondly, minimize the staff “report out” practice as much as possible. An industry wide business impact survey (instead of an association focused product and service satisfaction survey).

eBook 119

eBook Cost Revenue Industry 119

Wild Apricot

DECEMBER 2, 2010

To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( read more ).

Resources 150

Resources eBook Report Social Media 150

Potomac Core

OCTOBER 29, 2017

The Association published an annual ROI report to highlight how their activities. Click here to receive your free eBook “Accelerating Strategic Member Engagement”. Industry Brainstorming – Creating new and unique activities for the Supply Chain to collaborate and create a growth focused business environment.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

EventMobi: Association Events

OCTOBER 19, 2023

Better yet, survey your current members to ask what you could be doing better! According to the Membership Marketing Benchmarking Report , 57% of people join associations in order to network with peers. Survey current members for a list of names so you can identify any trends! Do they actively engag e your current members ?

How To 130

How To Discount Social Media Software 130

Potomac Core

APRIL 19, 2016

The same report notes the regulatory environment as the number one issue that can “impact a company”, and adapting to government regulation is ranked as CEO’s second most critical challenge. In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.”

eBook 100

eBook DC Member Engagement Innovation 100

Association Adviser

NOVEMBER 27, 2017

A report from Marketing General Incorporated gives a slightly different answer than our poll results. However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. The report includes an interesting look at the biggest external factors affecting membership growth as well.

CA 62

CA Marketing eBook Tools 62

Potomac Core

OCTOBER 26, 2016

In addition to satisfaction survey data, the Aluminum Association utilizes ongoing qualitative and quantitative industry research to ascertain the primary internal and external operating and growth challenges facing the industry. Actionable Data. Market Focus. It can also positively impact your organization’s business model.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

MAY 24, 2017

Avoid the pitfalls of satisfaction surveys. Organizations utilizing satisfaction surveys are more likely perceived by their members as just another association. Develop an externally focused industry or profession survey helps to understand the challenges they face and the solutions they require. Identify Actionable Needs.

Case Study 119

Case Study Virginia Revenue Survey 119

WBT Systems

FEBRUARY 6, 2018

What they do is more revealing of their true needs than what they might have told you in a survey last year—or what your committee is telling you now. Do a search on Amazon to see how many ebooks cover the topic. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet.

Course 160

Course How To eBook Price 160

Potomac Core

NOVEMBER 3, 2015

growth was reported is another reminder of how much the ground is shifting for associations. The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Anemic economic performance is unfortunately becoming a mainstay in the U.S.

Innovation 100

Innovation Industry eBook America 100

Higher Logic

MARCH 23, 2016

CMX and Leader Networks explored these signs in their recent report, Keys to Community Readiness and Growth Study: How Brands Prepare for Online Community. They asked their survey respondents what signs made them realize customers wanted a branded online community, to interact with the company and each other.

eBook 120

eBook Cost Survey System 120

WBT Systems

JANUARY 23, 2018

The survey said members want to learn the skills taught in the course. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising.

Course 175

Course LMS Price Newsletter 175

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

NOVEMBER 21, 2018

In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). To get started on creating more effective, personalized automated campaigns, download our eBook: How to Create Effective Automated Campaigns.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aptify

DECEMBER 13, 2017

Try these 10 foolproof steps listed in our ebook. In its 2017 benchmark survey of association marketing , Marketing General reported 81% percent of associations sent a membership confirmation/welcome email, but only 35 percent had a welcome email series that explained their association to new members. Meeting The Demand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Make someone’s day and nominate them right now—and that will make your day too. More info/register.

Learning Management System 195

Learning Management System Education Technology Review 195

Aptify

DECEMBER 12, 2017

Check out our new eBook: How to Subtly Push for Change When It’s Obviously Time for an Upgrade. Participate in an Internal User Survey. An internal user survey will help you get a broad understanding of user and data issues. For example, what processes do they use it for and what type of reports or data do they pull?

Project 56

Project Team Software System 56

Reid All About it

JANUARY 26, 2018

s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Keep learning! Last call to participate in Marketing General Inc.’s The deadline is February 2—although they may extend it.

DC 225

DC Washington millennials Chicago 225

SCD Group

DECEMBER 2, 2013

Thirty-two percent of college-educated workers reported that they never found a job related to their college major. The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college.

Content 40

Content millennials eBook Sample 40

Association Briefings

DECEMBER 19, 2020

It’s collected using surveys, questionnaires, gated content, contests, etc. Collecting Zero-Party Data A Forrester report stated that zero-party data is expected to be collected by 15% of marketers to improve their marketing practices. This data is not collected using tracking pixels, cookies or cross-device identification.

Marketing 52

Marketing eBook millennials Cost 52

GrowthZone

FEBRUARY 14, 2023

and Canada were surveyed by GrowthZone about their membership and engagement experiences. 85% of those surveyed said overall member engagement was better or about the same since 12/31/2021. If you’re struggling to get members to engage, it might be worth looking for resources to help so you can report improvement next year.

Member Engagement 78

Member Engagement Survey eBook Software 78

Chapter Chat

APRIL 11, 2017

The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. EnSYNC’s The State of Perpetual Memberships report says 23 percent of members opt into automatic renewal at associations that offer it. Kindle ebooks (ahem).

Revenue 28

Revenue Survey eBook Price 28

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. It’s so spot on. More info/register.

eBook 46

eBook Social Media DC Content 46

SCD Group

JANUARY 31, 2013

SCDdaily Note : I’m a bit biased on this topic because I do not like eBooks because I generally read “business books” that I yellow highlight and mark with sticky notes. On the other hand, I strongly believe ebooks should be part of an association’s content delivery tools. Nor did he mention that ebook sales totaled $969.9

eBook 40

eBook Analysis Survey Report 40

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. In the report, author Robert Rose, CMI’s chief strategy advisor, described the value of such content as being most effective when it goes both ways.

Content 76

Content Report Marketing eBook 76

Reid All About it

JANUARY 19, 2018

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Hear the results of a survey of more than 1,000 association professionals across the U.S. Marketing General Inc.

LMS 174

LMS Price Revenue Technology 174

MemberClicks

SEPTEMBER 15, 2023

Consider surveys and polls as a starting point. This could include in-depth eBooks, recorded webinars or even a few short videos. We have an eBook focused on success in the first 90 days. Create opportunities for feedback Create a mechanism for members to provide feedback and suggestions.

Tools 52

Tools eBook Software Proposal 52

Higher Logic

JULY 19, 2016

State of Community Management 2016 (eBook). If you love community by the numbers, this is the report for you. Every year since 2010 The Community Roundtable has put out their State of Community Management Report, each edition focusing on a different area within the online community world.

Resources 120

Resources New York City New York Newsletter 120

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. If you’ve recently worked hard to write a helpful ebook or compiled some industry learnings into a video series, send it off to your members! Survey your members for their ideas!

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. If you’ve recently worked hard to write a helpful ebook or compiled some industry learnings into a video series, send it off to your members! Survey your members for their ideas!

Newsletter 52

Newsletter Tips eBook Content 52

.orgCommunity

FEBRUARY 25, 2019

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You’ll offer helpful resources such as blogs, reports, eBooks or webinars. Email, social media, web and even paid advertising can be consolidated and reported on from one platform.

Marketing 68

Marketing Case Study eBook Social Media 68