EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent, whereas the rate falls to 26.9 aw Depka Prondzinski.

Newsletter 78

Newsletter eBook Analysis America 78

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 160

Course How To eBook Price 160

Potomac Core

AUGUST 29, 2017

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. Global Uncertainty is Not Going Away .

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? The survey said members want to learn the skills taught in the course. Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report. Market Focus. Actionable Data. Core Relevance.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Higher Logic

JULY 19, 2016

From endless emails and posts, to community guidelines and marketing materials, so many of your tasks involve crafting words. State of Community Management 2016 (eBook). If you love community by the numbers, this is the report for you. The 2016 report is based on extensive research from 339 community programs surveyed.

Resources 120

Resources New York City New York Newsletter 120

Potomac Core

APRIL 26, 2017

Hearing endless staff reports and selling stuff is not where they are at anymore. Secondly, minimize the staff “report out” practice as much as possible. The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

OCTOBER 29, 2017

If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. The Association published an annual ROI report to highlight how their activities. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Avoid the pitfalls of satisfaction surveys. Inside Out Means Your Just Another Association.

Case Study 119

Case Study Virginia Revenue Survey 119

Wild Apricot

DECEMBER 2, 2010

To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( read more ).

Resources 150

Resources eBook Report Social Media 150

Associations Now

OCTOBER 8, 2013

A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Marketing circles have been all abuzz with the idea of content for some time. A few years ago, content marketing was a nebulous concept to many organizations. Confidence Is Up.

Content 40

Content Marketing Social Media eBook 40

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Survey your members for their ideas! Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Survey your members for their ideas! Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Hear the results of a survey of more than 1,000 association professionals across the U.S.

LMS 174

LMS Price Revenue Technology 174

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Make Your Marketing Technology Resolutions for 2018. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).

Learning Management System 195

Learning Management System Education Technology Review 195

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. ” Inbound marketing gives organizations the opportunity to increase the ROI of their marketing effort by 3x. You market and showcase your brand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Slice-Works

JUNE 5, 2014

Alexa real-time Pinterest reports on engagement show: a 37.3% Experian reports that Pinterest has consistently ranked #6 throughout May 2014 of all Social Media websites, with a visit share of 1.29%. She also sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA). bounce rate. daily pageview/visitor rate.

Marketing 28

Marketing Social Media eBook Video 28

SCD Group

DECEMBER 2, 2013

Thirty-two percent of college-educated workers reported that they never found a job related to their college major. The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college.

Content 40

Content millennials eBook Sample 40

Association Adviser

JULY 13, 2016

As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Why outsource?

Content 60

Content eBook Communications Social Media 60

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. It’s so spot on. Tue 3/20 at 2 p.m. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

Email Marketing 40

Email Marketing eBook Communications Video 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. A survey told them young members considered the cost of dues a key barrier to joining.

Revenue 28

Revenue Survey eBook Price 28

Higher Logic

MARCH 14, 2019

91% of survey respondents said they would use an online knowledge base if it were available and tailored to their needs ( Coleman Parkes for Amdocs ). Check out our blog 3 Customer-Focused Benefits of an Online Community and don't forget to download your copy of our eBook below for next steps. The result? Ultimate customer success.

Software 29

Software Cost Products eBook 29

AvidXchange: Association Management

FEBRUARY 9, 2022

While a competitive job market makes it tough to secure talent, there’s opportunity for AP departments to attract new hires by offering technology that promises to make their work more efficient and fulfilling. Download the report 4. Download the report and get a jump on the new year. Automation can help.

Industry 130

Industry eBook Association Management Technology 130