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Survey: Spike in Use of AI in Email Marketing 

Associations Now

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. But he cautions marketers that AI alone won’t produce emails that hit the target.

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Report: Sense of Belonging Essential to Sustained Membership

Associations Now

The iSeatz survey features input from members beyond associations, including season-ticket holders and participants in subscription and loyalty programs. Members of a wide variety of groups are looking for value, belonging, and personalized attention, according to a new report.

Report 104
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150
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Benchmarking Survey Invitation

Membership Marketing

The survey for the 2024 Membership Marketing Benchmarking Report will close this week. Please take some time to complete the survey for your association. Survey respondents will receive a printed copy of the final report. Here is a link to the survey. Thank you in advance for your help.

Survey 52
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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. What we can learn from AFP's Fundraising Effectiveness Survey Report. It doesn't take an industry professional to know that nonprofits highly depend on donations.

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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. About The Author.

Las Vegas 105
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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The results are in.

Report 149