NXUnite

MARCH 20, 2024

For instance, say that you track survey results in your CRM and recently sent out a survey about your Young Alum Mentoring program. You can analyze survey results both: Individually in alumni profiles. To engage alumni based on the feedback above, you might put extra effort into recruiting more STEM and liberal arts mentors.

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Associations Now

JANUARY 9, 2019

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool.

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Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. By adopting these three ideas, associations can do the same. 2 membership ideas to steal from this report. Subscribe here.

Recruiting 78

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Spark Consulting

JANUARY 21, 2015

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Membership Marketing

JANUARY 6, 2021

The opportunity to participate in the 2021 Membership Marketing Benchmarking Report is now available. If you received an email invitation to participate, please use the personalized link provided to access the survey. If not, you can use this link to fill out the survey.

Report 52

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Membership Marketing

OCTOBER 27, 2020

Our webinar “ Challenges and Hopes: Insights from the Membership Marketing Benchmarking Report ” is now available on YouTube. Over 800 associations shared their experiences and outcomes for the annual Membership Marketing Benchmarking Report. The webinar runs 60 minutes and includes a time for questions.

Report 52

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Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

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Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. What can automation be used for? CAE credit.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Membership Marketing

MAY 13, 2020

Most economists agree based on recent reports on GDP and unemployment that we are entering a recession. For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. And 42% reported that they improved their new member input.

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

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Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

Organization 120

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Membership Marketing

JANUARY 16, 2017

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. The survey should take less than 20 minutes to complete. No specific responses will be reported from any individual or association without their written consent.

Report 40

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Associations Now

FEBRUARY 21, 2017

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. The Current State of Influencer Marketing. Looking to the Future.

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YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Assume nothing. Hearsay can only go so far.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change.

Marketing 76

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Membership Marketing

NOVEMBER 29, 2018

But that also means over half of associations are reporting declines or stagnation in membership. Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Hopkins is acknowledged as the great grandfather of direct marketing.

Marketing 81

Marketing Analysis Innovation Report 81

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Based on a recent survey, 65.9%

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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Membership Marketing

JANUARY 13, 2016

The questionnaire for the 2016 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. The survey should take less than 20 minutes to complete. No specific responses will be reported from any individual or association without their written consent.

Report 40

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Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching. Notably, layoffs do not appear to be on the agenda for many organizations.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. Tell us here.

America 199

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Also worth noting is that 73% of associations surveyed did not make any changes to staff benefits.).

Survey 60

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Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Michelle Maher at Highland reports on what they learned after talking with 30 association membership leaders. I followed advice in this recipe and this one too. More info/register.

Leadership 195

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

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Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

Revenue 256

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Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Your association’s recruitment and retention success depend on your membership model pricing. Membership pricing.

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Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Analyzing Survey Data at ASHA (Data Analytics Network). Presenter: Chris Klauda, Senior Director, Market Insights, STR. Host: Fridays@4.

Newsletter 195

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GrowthZone

JANUARY 21, 2020

In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Employee(s) dedicated to marketing and communications. All of which equals association growth.

Member Engagement 103

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