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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203
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The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

They make your employees’ jobs easier, save time, and further your goals so you can report business results to your board. Are you still on a listserv, or should you upgrade to an email engine or marketing automation software? Are you still on a listserv, or should you upgrade to an email engine or marketing automation software?

eBook 174
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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. These may include: IT, Professional Development, HR, Membership, Finance, or Marketing.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. We pulled out 28 stats from this year's report that illuminate big community topics.

Analysis 272
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142