Potomac Core

AUGUST 3, 2016

Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Traditional satisfaction surveys and focus groups won’t provide the data that your organization must have to build an effective engagement strategy. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

APRIL 26, 2017

Hearing endless staff reports and selling stuff is not where they are at anymore. Secondly, minimize the staff “report out” practice as much as possible. The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue.

eBook 119

eBook Cost Revenue Industry 119

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Better yet, survey your current members to ask what you could be doing better! Survey current members for a list of names so you can identify any trends!

How To 130

How To Discount Social Media Software 130

Potomac Core

NOVEMBER 3, 2015

growth was reported is another reminder of how much the ground is shifting for associations. The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Anemic economic performance is unfortunately becoming a mainstay in the U.S.

Innovation 100

Innovation Industry eBook America 100

WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Do a search on Amazon to see how many ebooks cover the topic. No demand, no students. We’re not done yet.

Course 160

Course How To eBook Price 160

Potomac Core

OCTOBER 26, 2016

In addition to satisfaction survey data, the Aluminum Association utilizes ongoing qualitative and quantitative industry research to ascertain the primary internal and external operating and growth challenges facing the industry. Actionable Data. Market Focus. It can also positively impact your organization’s business model.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Higher Logic

MARCH 23, 2016

CMX and Leader Networks explored these signs in their recent report, Keys to Community Readiness and Growth Study: How Brands Prepare for Online Community. They asked their survey respondents what signs made them realize customers wanted a branded online community, to interact with the company and each other.

eBook 120

eBook Cost Survey System 120

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

NOVEMBER 27, 2017

A report from Marketing General Incorporated gives a slightly different answer than our poll results. However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. The report includes an interesting look at the biggest external factors affecting membership growth as well.

CA 61

CA Marketing eBook Tools 61

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Make someone’s day and nominate them right now—and that will make your day too. CAE credits.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JANUARY 26, 2018

s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Keep learning! Last call to participate in Marketing General Inc.’s The deadline is February 2—although they may extend it. 1 CAE credit. More info/register. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Chapter Chat

APRIL 11, 2017

The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. EnSYNC’s The State of Perpetual Memberships report says 23 percent of members opt into automatic renewal at associations that offer it. Kindle ebooks (ahem).

Revenue 28

Revenue Survey eBook Price 28

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. It’s so spot on. More info/register. Lunch provided.

eBook 46

eBook Social Media DC Content 46

Reid All About it

JANUARY 19, 2018

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Hear the results of a survey of more than 1,000 association professionals across the U.S. Marketing General Inc.

LMS 174

LMS Price Revenue Technology 174

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You could narrow your choices by looking at where your organization’s programming and content resources will generate the most revenue and engagement.

Marketing 68

Marketing Case Study eBook Social Media 68