Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%.

Strategy 130

Strategy Software Social Media Discount 130

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

OCTOBER 29, 2017

Associations are delivering direct returns on Supply Chain Advocacy through highly focused Advocacy activities: American Bakers Association – Through the Grain Chain the ABA utilizes direct Industry engagement to surface and address regulatory and legislative matters that add costs to the Baking Industry.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. How can an Association overtake an economic cycle and put its members and itself in the driver’s seat? According to the 2016 PWC U.S. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. Consider surveys and polls as a starting point.

Tools 52

Tools eBook Software Proposal 52

Potomac Core

APRIL 19, 2016

The same report notes the regulatory environment as the number one issue that can “impact a company”, and adapting to government regulation is ranked as CEO’s second most critical challenge. In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.”

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement. Actionable Data. Market Focus.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

APRIL 26, 2017

Hearing endless staff reports and selling stuff is not where they are at anymore. Today’s board members want strategic meetings focused on their external challenges and they want their Associations to help them address these challenges. Secondly, minimize the staff “report out” practice as much as possible.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

NOVEMBER 3, 2015

growth was reported is another reminder of how much the ground is shifting for associations. Through an “outside in” strategic planning process board members, CEO’s, and senior managers can utilize actionable data to identify opportunities to leverage the association to provide tools and resources to support business outcomes.

Innovation 100

Innovation Industry eBook America 100

Potomac Core

MAY 24, 2017

Avoid the pitfalls of satisfaction surveys. Organizations utilizing satisfaction surveys are more likely perceived by their members as just another association. Members don’t care about your association’s “outputs”. While survey participation is usually in the 2% to 4% range, 15% of the Society’s members participated.

Case Study 119

Case Study Virginia Revenue Survey 119

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members.

Content 60

Content eBook Communications Social Media 60

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. Ask your members for ideas.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. Ask your members for ideas.

Newsletter 52

Newsletter Tips eBook Content 52