Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. This platform accelerates member engagement and it’s a concrete example of how a product can drive future outcomes.

Strategy 164

Strategy eBook Member Engagement Revenue 164

EventMobi: Association Events

SEPTEMBER 21, 2023

Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase member engagement with your email content by 33% !

Strategy 130

Strategy Software Social Media Discount 130

Potomac Core

JULY 14, 2015

According to the 2014 Strategic Member Engagement Survey , Members leave when they perceive insufficient value, insufficient connection to their business/personal objectives, insufficient opportunity to have an impact, or they really don’t want a bundled package of offerings and only joined for a discount.

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

MAY 17, 2016

In February 2014 survey research revealed that Associations with upward trending 3-year operating results utilize an external focus to keep their organizations focused on industry outcomes: Very highly engaged boards who are strategic in focus. Regularly conduct member impact surveys (not merely “satisfaction” surveys).

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

MAY 19, 2015

Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews and a Member Impact Survey. The Member Impact Survey is forward looking by design and focuses on desired future outcomes that members seek to address their “up at night” issues.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

OCTOBER 29, 2017

Meeting this new reality is a hand and glove strategy for Associations who want to energize member engagement and increase Advocacy Impact for their members. This could be the dawn of Member Engagement 3.0. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” Engagement as a Sales Strategy? The post Engagement as a Sales Strategy?

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies. Is there any other choice?

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. If Data Driven Engagement is the objective, then having the research to shape your decisions are critical to your Association’s success.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. According to the 2016 PWC U.S. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

FEBRUARY 9, 2016

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” Business Success Redefined. Big Data Strategies.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

APRIL 19, 2016

In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities.

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement. Actionable Data.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

OCTOBER 13, 2015

Working with your members to continuously hone workforce professional development and certification products at both the early and mid-career stages will increase your association’s alignment with critical member business outcomes. Evolving Definitions of Work.

Innovation 100

Innovation millennials eBook Certificate 100

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Potomac Core

APRIL 9, 2015

Letting go of satisfaction surveys and traditional thinking is the first step. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. Reach Forward. The post Traditional Association Thinking?

eBook 100

eBook United States Survey Member Experience 100

Potomac Core

MAY 3, 2016

According to the PWC US CEO Survey, Chief Executives believe that “over the next five years, a greater number of customers will seek out products and services from organizations that address wider stakeholder needs, like health focus or environmental responsibility or societal consequences.” Mirror The Industry to Drive Its Outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

APRIL 26, 2017

An industry wide business impact survey (instead of an association focused product and service satisfaction survey). Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at Potomac Core – Association Consulting.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MARCH 7, 2016

As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Strategy 100

Strategy DC eBook United States 100

Potomac Core

MAY 24, 2017

Avoid the pitfalls of satisfaction surveys. Organizations utilizing satisfaction surveys are more likely perceived by their members as just another association. Members don’t care about your association’s “outputs”. While survey participation is usually in the 2% to 4% range, 15% of the Society’s members participated.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

NOVEMBER 3, 2015

Through an “outside in” strategic planning process board members, CEO’s, and senior managers can utilize actionable data to identify opportunities to leverage the association to provide tools and resources to support business outcomes. Associations will become more essential and relevant for the members and industries they serve.

Innovation 100

Innovation Industry eBook America 100

Potomac Core

JANUARY 6, 2016

Surveys that measure your Association’s connection to business strategies and determine the solutions to move the needle in the marketplace. As the marketplace redefines member expectations look for companies to gravitate to those organizations who move the needle for their industries.

eBook 100

eBook Innovation America Certificate 100

Higher Logic

JULY 19, 2018

Make it clear what you want your email recipients to do, whether that be register for an event, fill out a survey, or any other concrete action. Wouldn’t it be great if there was a way to automatically send a follow-up email to every member who opens the landing page to register for an event, but then doesn’t complete their registration?

Tips 159

Tips eBook Newsletter Marketing 159

GrowthZone

FEBRUARY 14, 2023

and Canada were surveyed by GrowthZone about their membership and engagement experiences. 85% of those surveyed said overall member engagement was better or about the same since 12/31/2021. Read more in our ebook, From In-Person to Digital. Read the full 2023 survey results report.

Member Engagement 78

Member Engagement Survey eBook Software 78

MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. Consider surveys and polls as a starting point.

Tools 52

Tools eBook Software Proposal 52

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. Ask your members for ideas.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. Ask your members for ideas.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members.

Content 60

Content eBook Communications Social Media 60