Potomac Core

JUNE 27, 2017

Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed. Report an upward trend in 3-year annual revenue. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. As Baby Boomers continue their exit from the workforce, industries continue to develop strategies to attract and engage millennials. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

APRIL 19, 2016

The same report notes the regulatory environment as the number one issue that can “impact a company”, and adapting to government regulation is ranked as CEO’s second most critical challenge. In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.”

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Association Adviser

NOVEMBER 27, 2017

A report from Marketing General Incorporated gives a slightly different answer than our poll results. However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. The report includes an interesting look at the biggest external factors affecting membership growth as well.

CA 61

CA Marketing eBook Tools 61

Potomac Core

NOVEMBER 3, 2015

growth was reported is another reminder of how much the ground is shifting for associations. The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. Anemic economic performance is unfortunately becoming a mainstay in the U.S.

Innovation 100

Innovation Industry eBook America 100

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. King, MBA, Chief of Strategy and Membership, American Psychological Association.

Learning Management System 195

Learning Management System Education Technology Review 195

Higher Logic

NOVEMBER 21, 2018

In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). How does this help your personalization strategy, you’re wondering? You need to have a strategy for personalization. But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Mirror The Industry to Drive Its Outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Next, start a membership survey or a publication-based readership survey as soon as possible. Would they use it?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JANUARY 26, 2018

s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. Keep learning! 1 CAE credit. More info/register. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Aptify

DECEMBER 13, 2017

Try these 10 foolproof steps listed in our ebook. In its 2017 benchmark survey of association marketing , Marketing General reported 81% percent of associations sent a membership confirmation/welcome email, but only 35 percent had a welcome email series that explained their association to new members. Meeting The Demand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

SCD Group

DECEMBER 2, 2013

Thirty-two percent of college-educated workers reported that they never found a job related to their college major. The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college.

Content 40

Content millennials eBook Sample 40

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. It’s so spot on. 1 CMP credit. More info/register.

eBook 46

eBook Social Media DC Content 46

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

JANUARY 19, 2018

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Have a subscription strategy: why a monthly service could be a savvy play for associations. Marketing General Inc.

LMS 174

LMS Price Revenue Technology 174

Associations Now

MAY 2, 2017

A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are making interactive content a stronger part of their marketing mix. In the report, author Robert Rose, CMI’s chief strategy advisor, described the value of such content as being most effective when it goes both ways.

Content 57

Content Report Marketing eBook 57

MemberClicks

SEPTEMBER 15, 2023

In this article, we’ll delve deeper into best practices and strategies for creating and nurturing a thriving online community from launch to maturity. Consider surveys and polls as a starting point. This could include in-depth eBooks, recorded webinars or even a few short videos.

Tools 52

Tools eBook Software Proposal 52

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Hiring a consultant to help you create these profiles is another strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. If you’ve recently worked hard to write a helpful ebook or compiled some industry learnings into a video series, send it off to your members! Survey your members for their ideas!

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. If you’ve recently worked hard to write a helpful ebook or compiled some industry learnings into a video series, send it off to your members! Survey your members for their ideas!

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

JULY 13, 2016

READER NOTE: To learn more about content management outsourcing, view our related webinar featuring Liz Richards, CEO of the Material Handling Equipment Distributors Association and Jill Andreu, VP of Content Strategy & Development, Naylor Association Solutions. Annual progress reports. Why outsource? Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

Associations Now

OCTOBER 8, 2013

A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing. Has your association considered the benefits of this approach?

Content 40

Content Marketing Social Media eBook 40

Higher Logic

MARCH 14, 2019

91% of survey respondents said they would use an online knowledge base if it were available and tailored to their needs ( Coleman Parkes for Amdocs ). Companies with effective online customer portals make this website the center of the customer communication strategy. Let’s dig in. Want to learn more?

Software 29

Software Cost Products eBook 29

Slice-Works

JUNE 5, 2014

Alexa real-time Pinterest reports on engagement show: a 37.3% Experian reports that Pinterest has consistently ranked #6 throughout May 2014 of all Social Media websites, with a visit share of 1.29%. Most marketers plan to use infographics and memes as a key part of their strategy in 2014. bounce rate. pinterest wedding.

Marketing 28

Marketing Social Media eBook Video 28