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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Sponsored educational programs.

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Creating New Member Benefits for Each Persona 

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It’s likely the reason they became a member of your association is due to their persona archetype. Knowing your members will allow you to utilize our tips and tricks for creating new member benefits and experiences for each of the 10 personas. Did you know your members fit one or several of 10 different types of personas?

LMS 52