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How to create an association marketing strategy

Freestone

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

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Association Brain Food Weekly: 10.5.18

Reid All About it

– Association Leadership: Assembling Great Governance Teams. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. More info/register.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. John Sigmon, founder and CEO, Sigmon Leadership Solutions. 1 CAE credit. . Tue 10/16 at 2 p.m.

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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Having designated leadership in charge of spearheading your membership program will allow them to focus on building the program, delegate important tasks to others, and become a central resource for questions about the program.