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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Simply put: Do your members receive their money’s worth?

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Host More Successful Digital Events

Associations Now

22.5 % The percentage of survey respondents who charge for live access to virtual meetings. These questions—and more—were asked as part of the Digital Event Benchmark Report , a survey of 200 event producers. The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week.