Associations Now

FEBRUARY 21, 2019

A new survey from the Center for Exhibition Industry Research says yes. Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend.

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

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Higher Logic

JUNE 27, 2016

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. In the WOBS Writing Survey of 547 business writers, only 32% agreed that their process for collecting and combining feedback worked well. Plan effectively with a fat outline.

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Arc 3 Communications

AUGUST 6, 2021

With public relations focusing mostly on marketing and improving a company’s image, the strategies are different from those found in a public affairs campaign. In public relations you may use some of the following strategies: Drafting Press Releases. This is the main difference between the two. Sending pitches to journalists.

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Associations Now

OCTOBER 10, 2019

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue.

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Associations Now

SEPTEMBER 4, 2019

But getting media coverage for your association—well, it’s not always as easy as writing up a quick press release. The nonprofits that succeed in getting their stories told are the ones who make it easy for reporters to recognize those stories,” says media relations expert Peter Panepento on Nonprofit Marketing Guide.

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GrowthZone

JULY 16, 2017

In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like press releases or media outreach. Another powerful tool is to align yourselves with other thought leaders in your market by reposting their content.

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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Associations Now

JUNE 2, 2017

Earlier this week, the 2017 Freeman Global Brand Experience Study was released. The role of brand experience continues to increase in scope and importance, as audience expectations evolve,” said Chris Cavanaugh, executive vice president and chief marketing officer at Freeman, in a press release. “The

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Associations Now

AUGUST 4, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As Higher education institutions, especially those in our survey, are showing that they are being progressive with workforce needs.”.

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Associations Now

JULY 25, 2013

More details: What the study says: According to the NEVCA study, which surveyed a number of Boston entrepreneurs, 64 percent of respondents said the startup scene was only sometimes inclusive to women, while another 6 percent said it never was. Webb, said in a press release. The association is working to change that.

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Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S.

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Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Speaking Engagements.

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Associations Now

OCTOBER 16, 2015

Even though just 27 percent of the 600 event organizers surveyed think sight, sound, smell, touch, and taste are being used effectively by the industry, 78 percent believe multisensory events deliver more memorable and creative experiences for attendees.

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Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Survey your target audience: Send a survey to your target audience via email or social media and ask them to suggest potential speakers. During the Event.

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Simply put: Do your members receive their money’s worth?

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Associations Now

SEPTEMBER 27, 2013

According to 52 percent of delegates surveyed, it takes just one staff member to ruin a good customer-service experience, with 43 percent reporting they had been let down by the poor quality of a venue’s staff at an offsite meeting they had attended in the past 12 months. Another side effect of ineffective staff?

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Associations Now

APRIL 26, 2013

22.5 % The percentage of survey respondents who charge for live access to virtual meetings. These questions—and more—were asked as part of the Digital Event Benchmark Report , a survey of 200 event producers. The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week.

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Association Adviser

JUNE 29, 2017

They then notified MPI President and CEO Paul Van Deventer, MPI Manager of Communications Sonya Thorpe Cobb and MPI Digital Marketing Manager Hector Olguin, along with key contacts from the MGM Grand Las Vegas and Freeman. In a post-event survey, 87 percent of attendees agreed with MPI’s communication plan post-cancellation.

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Associations Now

MAY 10, 2013

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.

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Associations Now

SEPTEMBER 18, 2013

If your employees are leaving on a jet plane anytime soon, they may be in the market for a few extra perks—perhaps in the form of an app. A new study by Travelport and the Association of Corporate Travel Executives highlights the information and extra perks that business travelers should expect to be covered when booking.

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Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free.

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Associations Now

OCTOBER 9, 2015

surveyed 779 meeting organizers, attendees, and students. Face-to-face communication is important in a business setting because it allows relationships to develop in a way that can’t be achieved by email and telephone conversations. The study—titled “Does the Future Have Room for Face-to-Face Communication?”—surveyed

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Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release? The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association. More info/register.

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Association Adviser

AUGUST 7, 2017

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill is also responsible for Naylor’s communication gap analysis and survey services. We alert them when we think there is an issue worthy of coverage. Liz Richards, Chief Executive Officer.

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America Social Media Press Release Education 64

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Association Adviser

AUGUST 30, 2016

It’s very important to get your marketing, promotion and membership teams involved from day one. Think about ways you can share results via press releases, conference sessions and research road shows. More your members are taking surveys on a mobile device. Conduct the research. Create an actionable report. Promote it.

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Associations Now

APRIL 5, 2013

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. “The onsite conference market and the new generation that an association like ours is trying to reach are not connecting,” she said. What can be done to generate buzz and increase meeting attendance?

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Beth Kanter

AUGUST 21, 2013

You can learn more about the Giving Day Play Book from this press release or upcoming Webinar. That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes.

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