Leadership Marketing Press Release Survey 
GrowthZone
JULY 16, 2017
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.
Association Adviser
JUNE 29, 2017
MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. In a post-event survey, 87 percent of attendees agreed with MPI’s communication plan post-cancellation.
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CMA Solutions
SEPTEMBER 30, 2022
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Simply put: Do your members receive their money’s worth?
Association Adviser
SEPTEMBER 24, 2013
Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free.
Association Adviser
AUGUST 7, 2017
AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill is also responsible for Naylor’s communication gap analysis and survey services.
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