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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. I’ll be happy to feature it as long as it’s not product-centric.

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Strengthening Member Engagement: Tips From an HR Consultant

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Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

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AMS Platforms: A Comprehensive Guide for Associations

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You can expand your platform to include: Member registration capabilities Cloud-based member database Website builder Email marketing options Online store Online event registration Online payment and donation processing. The best benefit of a platform solution is that all your data will be truly centralized in a database.