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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

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A Member Research Strategy to Consider

Smooth The Path

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research.

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Associations are Leaving Data on the Table

Smooth The Path

They are powerful ways to get insights into our members’ world. Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss.

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Results indicate that Membership Associations Who Performed Member Research in 2012 Had Higher Acquisition and Renewal Rates.

Experts in Membership Marketing

Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday! This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.

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Report: Many Associations Saw Membership Jump in 2013

Associations Now

s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”.

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