Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

DECEMBER 11, 2017

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

JUNE 18, 2019

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

APRIL 7, 2016

So often members ask, “will I get a copy of the final report too?” ” While giving a copy of the final report to each respondent is not feasible or even desirable I have two other options that I’m adding to each member research project going forward. Data and association decision-making.

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. They need to influence their managers, their direct reports and their peers. Relationship skills are needed now more than ever. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60