Smooth The Path

DECEMBER 11, 2017

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Associations Now

MAY 4, 2016

Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand. When he took on that job about four years ago, most of what the organization thought it knew about members were “gut hunches,” he says. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

JUNE 18, 2019

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

Organization 108

Organization Member Engagement Member Experience Video 108