Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It’s no secret that social media is a key marketing tool.

Social Media 45

Social Media Recruiting Recruitment Report 45

Smooth The Path

SEPTEMBER 9, 2021

This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Industry Content 78

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

JUNE 18, 2019

I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can develop offerings members love. We can attract high-quality members with our improved marketing. Now we can act on that information.

Project 89

Project Conference Strategy Member Engagement 89

Fonteva

FEBRUARY 9, 2021

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

Connecticut 40

Connecticut New Jersey New York Member Research 40

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. .

Association Software 40

Association Software Software Tools System 40

SCD Group

OCTOBER 18, 2012

Consider member research (not a quick emailed survey) to analyze member needs and association programs. Ideally, this is a telephone survey of randomly-selected members, former members and potential members. or Sacred Cow to a more valued program or service could benefit your members and the association.

Committee 40

Committee Cost Survey Maine 40