Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. We saw the hit membership took in our 2021 report. We also saw the negative impact of the Great Recession in our 2010 report,” he said.

Report 91

Report Recruiting Recruitment Innovation 91

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com.

Tucson 262

Tucson Phoenix Products Tools 262

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. There’s got to be a strategy around [engagement] with measurable outcomes.”.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. And if that strategy fails, well, there’s nothing wrong with being honest.

Social Media 42

Social Media Recruiting Recruitment Report 42

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems. Step 3) Define Your Strategy.

Innovation 100

Innovation Membership Management Process Products 100

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. Clean Your List.

Member Research 80

Member Research Strategy Sample New York 80