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A Member Research Strategy to Consider

Smooth The Path

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

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Report: Many Associations Saw Membership Jump in 2013

Associations Now

s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Associations are finding their footing when it comes to membership, according to the “ 2013 Membership Marketing Benchmarking Report.”.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining.

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Study Holds Key to Association Member Engagement

Smooth The Path

The planning method you use, how you define a new member, and the tactics leveraged all play a role in success, and the study is packed with these insights. The report will be coming out in January. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. And if that strategy fails, well, there’s nothing wrong with being honest.

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4 Steps to Inspire Innovation in Your Association

Socious

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Download Your Free Report on the Top Habits of Membership Managers. They know they need to think outside the box and solve member problems. Step 3) Define Your Strategy.